Elevating the customer experience is a key goal for business, clinical and IT leaders in healthcare who face pressure to offer a satisfactory CX without drawing employees or patients away.
In last year’s U.S. Customer Experience rankings, Forrester Research revealed that only 6% of brands reported a significant increase in CX quality. The reason? Bryan Martin, CTO at 8×8, believes brands may not be investing in the tools and processes to boost CX.
“I think a lot of companies view customer experience as a cost center, not an opportunity,” Martin says. “You know, happy customers, loyal…
