At times, the priorities of healthcare organizations, clinicians and patients can seem at odds with one another. But when it comes to the delivery of a modernized user experience, most stakeholders have similar expectations.
As Salesforce points out in a recent blog post, “Customers’ expectations for empathetic, personalized, and digital-first engagement don’t stop when they go to work. Much like consumers, business buyers see a gap between the standards that have been set and the reality they experience.”
From chatbots to new uses for generative AI, healthcare organizations are leveraging…

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