Customer relationship management software, traditionally an important tool in the retail sector, is taking center stage in driving patient engagement and satisfaction in healthcare.
CRM may seem complicated at first, but at its core, the software is simply a set of collaboration tools built to facilitate the management and execution of communication between an organization and its potential and existing customers. Almost any organization that serves customers can benefit from having a good CRM tool, which is why it’s rapidly expanding well beyond retail.
One place where CRM platforms are…
