A single doctor’s visit can involve multiple departments for a patient, including the call center, marketing, primary care office, labs and billing. How can healthcare organizations track these moving parts to keep the patient journey in focus?
During a CHIME22 session last year, Geisinger Health described its customer relationship management journey and how it has been critical for providing 360-degree insights on its patients. The idea of CRM is to make data visible across an organization, a former CIO of the health system said, so that customers can have the best experience.
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