Healthcare Organizations Learn Consumer-Friendly Lessons to Improve Patient Experiences

In published rankings of health systems, Wisconsin-based Froedtert & the Medical College of Wisconsin health network has historically towered over its peers in areas such as physician quality, research and technology. But there is one area where the health system has struggled: convenience.
“We are known as the place to go when it’s serious,” says Steve Basilotto, chief experience officer at Froedtert ThedaCare Health. “We provide the best quality care around — period. And that’s great, assuming people can get in to see you.”
To close this gap, the Froedtert & MCW health network…